What a B2B website redesign costs in 2026, and what drives the price

Most agencies that publish a number put a 10 to 20 page B2B site at $15,000 to $40,000 and a 30 to 75 page site at $40,000 to $100,000, with enterprise work above $100,000. Treat those as claims. Every range on page one of Google comes from a studio that sells redesigns, and none of them cites a survey. What I can give you is the line items that move the price, the costs that land after launch, and my own prices in full.

Desses sells website redesigns, so every number below moves money toward me. I'm also a Framer Partner, which means I earn when you pick Framer. Read it with that in front of you. There are budgets and site types where I'm the wrong hire, and they're named at the end.

How much does a B2B website redesign cost?

Between about $3,000 and $250,000, depending on whose page you read and what they count as a redesign. The spread is that wide because the word covers a new skin on the same sitemap and a full rebuild with new architecture, copy and integrations.

The ranges that rank are agency estimates. Clique Studios prices by page count and says its ranges include strategy, design, development and basic content migration. Tenet prices by complexity and attributes its figures to "current industry data" without naming any. Lean Labs, a B2B HubSpot shop, gives $5,000 to $75,000 for agency work. Teamvoy cites Clique and Tenet for most of its tiers, so three of the most quoted sources are partly one source. Teamvoy's own article also contradicts itself on mid-market, at $20,000 to $30,000 in one paragraph and $40,000 to $100,000 in another.

Here are the two most cited rate cards side by side, by type of B2B site.

Neither publisher states a date on its figures. Clique's page shows only a 2026 copyright, and Tenet's was published 23 December 2025 as a 2026 projection.

What drives the cost of a website redesign?

Templates, copy and migration move the price more than page count does. A 60-page site built on six templates costs less to design than a 20-page site where every page is different.

The lines I price:

Sitemap and strategy. Who's arriving, what they need to believe and what each page is for. It's the cheapest line on the quote and the most expensive one to skip, because getting it wrong means redesigning pages later instead of editing them.

Copy. The line that stalls more redesigns than design does. If the copy doesn't exist, someone writes it, and Clique puts that at $100 to $300 a page. If you're writing it yourself, the timeline is your approval speed.

Design. Set as a system of type, colour, spacing and components, so page nine looks like page one. The number of unique templates is the driver. Clique prices each added template at $3,000 to $8,000.

Build and CMS. How many collections (articles, cases, team, jobs), how editors work in them, and whether anything needs custom code. On Framer the build overlaps with design. On a custom stack it's a separate line with its own engineer.

Migration and redirects. Moving 200 blog posts is a day of scripting or two weeks of copy-paste, depending on how clean the old CMS is. Every old URL needs a destination. Tenet puts manual migration at $100 to $300 a page.

Integrations. HubSpot or Salesforce forms, Cal.com, product data, a gated resource library. Each is small until it needs to sync both ways.

SEO and AEO groundwork. Heading structure, titles and descriptions per page, schema where it earns its place, and text that AI assistants can read in the raw HTML. Done during design it costs a few days. Bolted on after launch it costs a second project. What that work costs on its own has its own article.

Freelancer, studio or agency: what's the difference in price?

Mostly the overhead you're paying for. The design hours cost about the same; account managers, handoffs and margin are what stack up.

Clique's own rate card puts small studios at $100 to $150 an hour, mid-sized agencies at $150 to $225 and large agencies at $225 to $350+. Lean Labs puts freelancer-led redesigns at $3,000 to $10,000. Both are vendor claims. The one neutral number I can give you is the US Bureau of Labor Statistics median for web developers and digital designers: $47.85 an hour, or $99,520 a year, from May 2025 data. That's an employee wage before overhead, which is roughly the floor under every rate above.

At an agency, strategy, design and development often sit with three people, and what you approved in Figma has to survive two handoffs. A freelancer is cheapest and usually covers one discipline well.

Desses is one person across strategy, design and the Framer build, so the design you approve is the site that ships. The trade-off runs the other way too: one person means one project at a time at full attention, and a 300-page multilingual enterprise build needs a team I'm not.

Should you pay for a one-off redesign or a monthly retainer?

A project if the site needs one big rebuild and then mostly sits. A retainer if your company produces new pages, launches and campaigns every month and you'd otherwise come back for a project every quarter.

My prices, in full:

The maths cuts both ways. Twelve months of Growth is $54,000, which is a lot of money for a site that only needed the one rebuild, so don't buy it for that. If you're shipping a landing page, a case study and a pricing change every month, the retainer is usually cheaper than three projects a year, and the person doing it already knows the system.

The full scope of a redesign project, step by step, is on the website design page.

What hidden costs come with a website redesign?

The platform plan, the redirects and the rankings dip. None of them appears on a design quote, and the third is the one that hurts.

The platform plan. Framer Pro is $30 a month for 150 pages, 10 CMS collections and 2,500 items, with each extra language $20 a month. Site redirects and staging are listed on Pro and not on Basic, so Pro is the real floor for any redesign of an existing site. Webflow's Premium plan is $25 a month billed yearly or $39 monthly since the May 2026 change. HubSpot Content Hub Professional starts at $450 a month billed annually with three seats. That's a fifteenfold gap in running cost before anyone touches the design. The platform choice is part of the budget.

Redirects. Every URL that changes needs a rule. On Framer, renaming a slug in the CMS creates no redirect on its own, per Framer's own documentation, so the map has to be written and kept. Skipping it costs nothing on launch day and shows up as 404s in week three.

Lost rankings. Even a careful move shakes rankings for a while. Google's site-move guidance says a medium-sized site can take "a few weeks or more" before the new URLs replace the old ones, and longer for large sites. A careless one loses pages for good. The same goes for AI citations, which disappear with changed URLs and deleted passages. How to keep them through a redesign is its own article, and I'd read it before signing anything.

Maintenance. Clique puts upkeep at 15 to 20% of the build cost a year, and Lean Labs at $3,600 to $50,000 a year. Both are agency claims, and on a hosted platform where your team edits the CMS the number sits far lower than on a custom WordPress stack with plugins to patch.

How do you know what your redesign should cost?

Write down what's wrong with the current site. If every item is visual, you need a refresh, and it costs a fraction of a redesign. If the list says "nobody understands what we do" or "the wrong people book calls", the structure is the problem, and that's the work worth paying for.

Then count three things: unique page templates, pages of copy that don't exist yet, and URLs that will change. Those three numbers predict a quote better than any range in this article. Bring them to two or three studios with the same brief and compare like for like.

Who this is for, and who should not hire me

Desses fits B2B and SaaS companies with a site that stopped doing its job: a sitemap nobody decided on, several audiences on one site, a migration with rankings to protect. Recent work includes moving watermelon.ai from Next.js to Framer.

Don't hire me for a one-page site, a project under €7.000, or a WordPress build. For a single launch page, a template and a freelancer will get you most of the way for a fraction of my price, and that's the right call. A 300-page enterprise build with three integration teams needs an agency with a bench.

If you've got the three numbers from the section above, send them over and I'll tell you what I'd quote, or that you should hire someone cheaper.