My primary task was to redesign the ChargeBlock website to address key usability issues, cater to diverse audiences, and create a design that reflects the brand’s professionalism and innovation. The project started with an in-depth analysis of the existing site, where I identified several challenges: unclear messaging on the homepage, a lack of clear user pathways for residential and industrial clients, and an outdated design that didn’t inspire trust or confidence. To tackle these issues, I developed a user-centered design strategy that focused on creating distinct user journeys for both residential and industrial clients. For residential users, the goal was to simplify and clarify the experience. I designed wireframes and prototypes that prioritized accessible information and easy navigation. Homeowners needed to immediately understand the benefits of ChargeBlock’s products, so I emphasized clear messaging supported by visuals that explained savings, efficiency, and environmental impact. For industrial clients, the challenge was to present more in-depth technical content in a way that was easy to navigate. I designed pages that highlighted detailed product specifications, case studies, and ROI calculators. This allowed industrial users to dive into technical details without being overwhelmed or distracted by irrelevant content. Another critical part of the redesign was addressing the site’s mobile experience. The old site performed poorly on mobile devices, so I adopted a mobile-first design approach. With increasing mobile traffic, especially among residential users, I streamlined the design to ensure a seamless experience on smaller screens. Navigation, layouts, and CTAs were optimized for mobile devices, making the site intuitive and responsive. Additionally, I implemented a scalable design system to future-proof the website. This included reusable design elements such as typography, color schemes, icons, and layout structures. This system ensures ChargeBlock can grow and adapt its online presence efficiently as the company evolves. While the website redesign was the primary focus, the rebranding effort was just as important. ChargeBlock’s old branding failed to reflect its innovative and professional image. The new brand identity was designed to communicate ChargeBlock’s cutting-edge solutions while appealing to a broad audience. It successfully balanced bold, technical visuals for industrial users with softer, approachable tones for homeowners, creating a cohesive and modern identity.