ChargeBlock
Leader in custom compact battery storage
Number one in Battery Storage Systems
ChargeBlock is a company based in the Netherlands that focuses on energy storage solutions, particularly through advanced battery systems.
Their primary products are home batteries and battery containers, designed to store excess energy from solar panels or the electrical grid. These solutions allow both households and businesses to become more energy-efficient, reducing dependency on the energy grid and lowering costs by storing and using energy when needed.
Industry
Energy
Services
Brand Identity
User Experience Design
No-code Development
Stage
Startup
The challenge
ChargeBlock had real engineering depth behind them. Unit45 heritage, container expertise built over decades, partnerships with names like CATL, ABB, Hopewind, and Eneco. But the brand and website didn't carry any of that weight.
The renewable energy space is loud. Most players in battery storage are white-label resellers, importing standard units and reselling them with a logo on the side. ChargeBlock isn't, but visitors couldn't tell. The site looked like every other player in the space.
The old site also struggled to speak to multiple professional sectors at once. Energy managers at industrial facilities, utility-scale operators, fleet managers in shipping, and project leads at construction sites all have different needs. Without clear pathways, every visitor had to dig to find what was relevant.
The design didn't help either. Inconsistent spacing, weak hierarchy, no real visual system. For a company selling six- and seven-figure infrastructure to professional buyers, the site felt small.
The challenge
ChargeBlock had real engineering depth behind them. Unit45 heritage, container expertise built over decades, partnerships with names like CATL, ABB, Hopewind, and Eneco. But the brand and website didn't carry any of that weight.
The renewable energy space is loud. Most players in battery storage are white-label resellers, importing standard units and reselling them with a logo on the side. ChargeBlock isn't, but visitors couldn't tell. The site looked like every other player in the space.
The old site also struggled to speak to multiple professional sectors at once. Energy managers at industrial facilities, utility-scale operators, fleet managers in shipping, and project leads at construction sites all have different needs. Without clear pathways, every visitor had to dig to find what was relevant.
The design didn't help either. Inconsistent spacing, weak hierarchy, no real visual system. For a company selling six- and seven-figure infrastructure to professional buyers, the site felt small.
The brief
Desses was brought in to reposition ChargeBlock as the leader in compact, tailor-made battery storage. That meant rebuilding both the brand and the website to match the engineering credibility behind the company, and pulling four distinct B2B sectors into one clear, structured site.
The audit surfaced three core problems: a brand that didn't signal in-house engineering, a homepage that didn't communicate ChargeBlock's actual position, and sector pathways that were missing entirely.
The fix split the site by sector rather than by audience type. Commercial & Industrial buyers got pages focused on grid congestion and peak demand. Utility-scale operators got infrastructure-level depth. Maritime got marine-grade specs. Mobile energy got construction-site use cases. Each pathway tuned to the questions that buyer actually asks.
Underneath sat a design system built to flex as ChargeBlock grew into new sectors and new product lines. The brand work ran alongside, repositioning the company as a system integrator with real engineering depth, not another importer.
The brief
Desses was brought in to reposition ChargeBlock as the leader in compact, tailor-made battery storage. That meant rebuilding both the brand and the website to match the engineering credibility behind the company, and pulling four distinct B2B sectors into one clear, structured site.
The audit surfaced three core problems: a brand that didn't signal in-house engineering, a homepage that didn't communicate ChargeBlock's actual position, and sector pathways that were missing entirely.
The fix split the site by sector rather than by audience type. Commercial & Industrial buyers got pages focused on grid congestion and peak demand. Utility-scale operators got infrastructure-level depth. Maritime got marine-grade specs. Mobile energy got construction-site use cases. Each pathway tuned to the questions that buyer actually asks.
Underneath sat a design system built to flex as ChargeBlock grew into new sectors and new product lines. The brand work ran alongside, repositioning the company as a system integrator with real engineering depth, not another importer.
Brand Identity
Rebranding ChargeBlock wasn't a logo job. The renewable energy space is full of white-label resellers, and most of them look the same. ChargeBlock had genuine engineering credibility (Unit45 heritage, real partnerships with CATL, ABB, Goodwe, Eneco) but the brand didn't show it.
The new logo had to read as industrial-grade, not consumer. Built around the idea of energy flow and storage, but with the weight of a company that builds infrastructure, not retail products.
The palette built on that. Greens that hold the sustainability story, blues that carry the engineering side. Two halves of the same company, pulled into one visual system that reads as serious, professional, and built to last.
Brand Identity
Rebranding ChargeBlock wasn't a logo job. The renewable energy space is full of white-label resellers, and most of them look the same. ChargeBlock had genuine engineering credibility (Unit45 heritage, real partnerships with CATL, ABB, Goodwe, Eneco) but the brand didn't show it.
The new logo had to read as industrial-grade, not consumer. Built around the idea of energy flow and storage, but with the weight of a company that builds infrastructure, not retail products.
The palette built on that. Greens that hold the sustainability story, blues that carry the engineering side. Two halves of the same company, pulled into one visual system that reads as serious, professional, and built to last.
UX Design
The UX had one core job: convert visitors from four different professional sectors without making any of them feel like an afterthought.
The split started at the top. Each sector got its own landing page: Commercial & Industrial, Utility-scale, Maritime & Inland Shipping, Mobile Energy Storage. Each page sized to the actual questions that buyer brings. Grid congestion and peak demand for industrial. Scale and infrastructure for utility. Marine-grade specs for shipping. Deployment speed for mobile.
Trust signals stayed close to the surface. Partner logos, the 4.8/5.0 customer rating, and the in-house engineering story all landed within the first scroll. For B2B buyers evaluating a six-figure-plus purchase, credibility has to be obvious before they decide to keep reading.
Quote requests and introductory brochure downloads became the primary CTAs, replacing generic contact forms. These map to how professional buyers actually move: collect specs, request a quote, evaluate.
UX Design
The UX had one core job: convert visitors from four different professional sectors without making any of them feel like an afterthought.
The split started at the top. Each sector got its own landing page: Commercial & Industrial, Utility-scale, Maritime & Inland Shipping, Mobile Energy Storage. Each page sized to the actual questions that buyer brings. Grid congestion and peak demand for industrial. Scale and infrastructure for utility. Marine-grade specs for shipping. Deployment speed for mobile.
Trust signals stayed close to the surface. Partner logos, the 4.8/5.0 customer rating, and the in-house engineering story all landed within the first scroll. For B2B buyers evaluating a six-figure-plus purchase, credibility has to be obvious before they decide to keep reading.
Quote requests and introductory brochure downloads became the primary CTAs, replacing generic contact forms. These map to how professional buyers actually move: collect specs, request a quote, evaluate.
Design System
A design system became the spine of the rebrand. ChargeBlock had real plans to scale into new sectors and new product lines, so the visual side had to flex with them without needing a rebuild every quarter.
The system was built around the essentials: typography, colour, iconography, imagery. Each element designed to work across the website, technical brochures, sales decks, partner materials, and trade event collateral. Tight enough to stay recognisable across a long B2B sales cycle, flexible enough to stretch into new sectors as the company grew.
Design System
A design system became the spine of the rebrand. ChargeBlock had real plans to scale into new sectors and new product lines, so the visual side had to flex with them without needing a rebuild every quarter.
The system was built around the essentials: typography, colour, iconography, imagery. Each element designed to work across the website, technical brochures, sales decks, partner materials, and trade event collateral. Tight enough to stay recognisable across a long B2B sales cycle, flexible enough to stretch into new sectors as the company grew.
Website
The website had to serve four professional sectors at once, each with its own buyer language, technical depth, and decision-making timeline. And the site had to hold all of it without picking a side, while staying flexible for new product lines like the EMS platform and partner programmes that didn't exist yet.
A few decisions shaped the build. Sector-led architecture meant each of the four sectors got dedicated landing pages with their own use cases, specs, and CTAs. A visitor from a shipping company never had to filter through industrial content to find what was relevant.
Mobile-first wasn't a checkbox. B2B buyers were increasingly opening links on phones during site visits, between meetings, or while walking through a facility. The whole site was rebuilt for smaller screens first, then scaled up.
The blog became a real content engine. Technical pieces on container costs, subsidies, and backup power for critical infrastructure pulled in buyers who were still in the research phase, often weeks before they'd ever fill out a quote form.
Website
The website had to serve four professional sectors at once, each with its own buyer language, technical depth, and decision-making timeline. And the site had to hold all of it without picking a side, while staying flexible for new product lines like the EMS platform and partner programmes that didn't exist yet.
A few decisions shaped the build. Sector-led architecture meant each of the four sectors got dedicated landing pages with their own use cases, specs, and CTAs. A visitor from a shipping company never had to filter through industrial content to find what was relevant.
Mobile-first wasn't a checkbox. B2B buyers were increasingly opening links on phones during site visits, between meetings, or while walking through a facility. The whole site was rebuilt for smaller screens first, then scaled up.
The blog became a real content engine. Technical pieces on container costs, subsidies, and backup power for critical infrastructure pulled in buyers who were still in the research phase, often weeks before they'd ever fill out a quote form.
Fully custom-built CRM and project management platform
Beyond the marketing site, ChargeBlock needed an operational platform that ran the entire business. Sales, contracts, invoicing, project delivery, and customer monitoring, all in one place. The site told the story. The platform ran the operations.
On the business side, 22+ pages handle the full sales-to-service cycle. A custom CRM sits at the core, paired with a 4-step quote wizard that generates branded PDFs the moment a quote is built. Customers sign digitally through a PIN-secured public page, and invoicing runs automatically on a 40/40/10/10 milestone-based split tied to project progress.
A client portal connects everything, with role-based access for clients, partners, and installers. Each side gets what they need and nothing else. Project management runs on kanban inside the same platform, and the whole system integrates with Outlook, Exact Online, and Pipedrive so the existing toolset stays in play.
On the field side, the same platform doubles as the customer-facing window into every installation. Charge levels, grid integration state, market price signals, and the AI-driven decisions the EMS is making in real time, all surfaced in one place. Single-installation customers and multi-site operators running ten containers across five locations get the same clarity, just sized differently. The architecture was built for fleet-level use from day one.
Beyond live monitoring, the platform handles anomaly detection, predictive maintenance alerts, and full visualisation of the AI-driven energy management layer. Customers can see when their system is charging, discharging, or holding based on grid conditions and market prices, and why. Service engineers see the same picture from their side, so issues get flagged before they become outages.
Fully custom-built CRM and project management platform
Beyond the marketing site, ChargeBlock needed an operational platform that ran the entire business. Sales, contracts, invoicing, project delivery, and customer monitoring, all in one place. The site told the story. The platform ran the operations.
On the business side, 22+ pages handle the full sales-to-service cycle. A custom CRM sits at the core, paired with a 4-step quote wizard that generates branded PDFs the moment a quote is built. Customers sign digitally through a PIN-secured public page, and invoicing runs automatically on a 40/40/10/10 milestone-based split tied to project progress.
A client portal connects everything, with role-based access for clients, partners, and installers. Each side gets what they need and nothing else. Project management runs on kanban inside the same platform, and the whole system integrates with Outlook, Exact Online, and Pipedrive so the existing toolset stays in play.
On the field side, the same platform doubles as the customer-facing window into every installation. Charge levels, grid integration state, market price signals, and the AI-driven decisions the EMS is making in real time, all surfaced in one place. Single-installation customers and multi-site operators running ten containers across five locations get the same clarity, just sized differently. The architecture was built for fleet-level use from day one.
Beyond live monitoring, the platform handles anomaly detection, predictive maintenance alerts, and full visualisation of the AI-driven energy management layer. Customers can see when their system is charging, discharging, or holding based on grid conditions and market prices, and why. Service engineers see the same picture from their side, so issues get flagged before they become outages.
Testimonial
"Oskar is a highly competent designer who excels at combining business goals with user-friendly design. His curiosity and design expertise make him a reliable professional capable of elevating a design to the next level."
Filip Breeman
CEO ChargeBlock
Testimonial
"Oskar is a highly competent designer who excels at combining business goals with user-friendly design. His curiosity and design expertise make him a reliable professional capable of elevating a design to the next level."
Filip Breeman
CEO ChargeBlock
If you want to start a project, explore a collaboration, or simply talk things through, this is the easiest place to begin
VAT: NL002528092B50
—
KVK: 71601112
If you want to start a project, explore a collaboration, or simply talk things through, this is the easiest place to begin
VAT: NL002528092B50
—
KVK: 71601112
If you want to start a project, explore a collaboration, or simply talk things through, this is the easiest place to begin
VAT: NL002528092B50
—
KVK: 71601112