Number one in Battery Storage Systems
Number one in Battery Storage Systems
Number one in Battery Storage Systems
Number one in Battery Storage Systems
Number one in Battery Storage Systems
ChargeBlock
Number one in Battery Storage Systems
ChargeBlock is a company based in the Netherlands that focuses on energy storage solutions, particularly through advanced battery systems. Their primary products are home batteries and battery containers, designed to store excess energy from solar panels or the electrical grid. These solutions allow both households and businesses to become more energy-efficient, reducing dependency on the energy grid and lowering costs by storing and using energy when needed.
Client
ChargeBlock
Year
2021 - 2024
Services
Brand Identity
User Experience Design
No-code Development
ChargeBlock
Number one in Battery Storage Systems
ChargeBlock is a company based in the Netherlands that focuses on energy storage solutions, particularly through advanced battery systems. Their primary products are home batteries and battery containers, designed to store excess energy from solar panels or the electrical grid. These solutions allow both households and businesses to become more energy-efficient, reducing dependency on the energy grid and lowering costs by storing and using energy when needed.
Client
ChargeBlock
Year
2021 - 2024
Services
Brand Identity
User Experience Design
No-code Development
ChargeBlock
Number one in Battery Storage Systems
ChargeBlock is a company based in the Netherlands that focuses on energy storage solutions, particularly through advanced battery systems. Their primary products are home batteries and battery containers, designed to store excess energy from solar panels or the electrical grid. These solutions allow both households and businesses to become more energy-efficient, reducing dependency on the energy grid and lowering costs by storing and using energy when needed.
Client
ChargeBlock
Year
2021 - 2024
Services
Brand Identity
User Experience Design
No-code Development
The challenge
ChargeBlock needed a comprehensive website redesign and rebranding to address the needs of two distinct user groups: residential customers seeking home battery solutions and industrial clients in need of large-scale energy storage. Beyond functional improvements, the project required a fresh brand identity that could reflect ChargeBlock’s innovative technology while maintaining an approachable, trustworthy image aligned with sustainability. This was especially important given ChargeBlock’s diverse audience, ranging from environmentally conscious homeowners to large industrial businesses seeking cost-effective energy solutions. A major issue was that the old website presented the same content to all users, overwhelming residential customers with overly technical information while leaving industrial clients with insufficient detail. Moreover, analytics revealed that a large portion of traffic—including from industrial users—came from mobile devices, making it critical to adopt a mobile-first design approach and optimize the site for smaller screens.
The challenge
ChargeBlock needed a comprehensive website redesign and rebranding to address the needs of two distinct user groups: residential customers seeking home battery solutions and industrial clients in need of large-scale energy storage. Beyond functional improvements, the project required a fresh brand identity that could reflect ChargeBlock’s innovative technology while maintaining an approachable, trustworthy image aligned with sustainability. This was especially important given ChargeBlock’s diverse audience, ranging from environmentally conscious homeowners to large industrial businesses seeking cost-effective energy solutions. A major issue was that the old website presented the same content to all users, overwhelming residential customers with overly technical information while leaving industrial clients with insufficient detail. Moreover, analytics revealed that a large portion of traffic—including from industrial users—came from mobile devices, making it critical to adopt a mobile-first design approach and optimize the site for smaller screens.
The challenge
ChargeBlock needed a comprehensive website redesign and rebranding to address the needs of two distinct user groups: residential customers seeking home battery solutions and industrial clients in need of large-scale energy storage. Beyond functional improvements, the project required a fresh brand identity that could reflect ChargeBlock’s innovative technology while maintaining an approachable, trustworthy image aligned with sustainability. This was especially important given ChargeBlock’s diverse audience, ranging from environmentally conscious homeowners to large industrial businesses seeking cost-effective energy solutions. A major issue was that the old website presented the same content to all users, overwhelming residential customers with overly technical information while leaving industrial clients with insufficient detail. Moreover, analytics revealed that a large portion of traffic—including from industrial users—came from mobile devices, making it critical to adopt a mobile-first design approach and optimize the site for smaller screens.
My role
My primary task was to overhaul the ChargeBlock website to cater to diverse audiences while optimizing the user experience for mobile devices. I began with a thorough analysis of the existing site and identified key issues: a lack of user segmentation, overly technical content for homeowners, and a poor mobile experience. Armed with this information, I developed a user-centered design strategy that created distinct user journeys for both residential and industrial clients. For residential users, the focus was on simplicity and clarity. I designed wireframes and prototypes that emphasized easy navigation and accessible information. It was essential for homeowners to quickly grasp how ChargeBlock’s products could benefit them, so I prioritized clear messaging and visual aids that highlighted savings, efficiency, and environmental impact. In contrast, industrial clients required deeper, more technical content. To address their needs, I designed pages that provided detailed product specifications, case studies, and ROI calculators. This allowed industrial users to explore ChargeBlock’s offerings in depth without being overwhelmed by content irrelevant to their needs. The mobile experience was another critical component of the redesign. I adopted a mobile-first design approach, recognizing the increasing importance of mobile traffic, particularly among residential users. The site was streamlined for smaller screens to ensure a seamless experience across all devices. Additionally, I implemented a scalable design system to future-proof the website. This system included reusable elements like typography, color schemes, icons, and layout structures, allowing ChargeBlock to expand its online presence with ease. While the website design was the primary focus, rebranding was equally important in helping ChargeBlock stand out in a competitive market. Although the company’s technology was advanced, its old branding did not reflect this. The challenge was to create a brand identity that showcased ChargeBlock’s cutting-edge solutions while appealing to a broad audience.
My role
My primary task was to overhaul the ChargeBlock website to cater to diverse audiences while optimizing the user experience for mobile devices. I began with a thorough analysis of the existing site and identified key issues: a lack of user segmentation, overly technical content for homeowners, and a poor mobile experience. Armed with this information, I developed a user-centered design strategy that created distinct user journeys for both residential and industrial clients. For residential users, the focus was on simplicity and clarity. I designed wireframes and prototypes that emphasized easy navigation and accessible information. It was essential for homeowners to quickly grasp how ChargeBlock’s products could benefit them, so I prioritized clear messaging and visual aids that highlighted savings, efficiency, and environmental impact. In contrast, industrial clients required deeper, more technical content. To address their needs, I designed pages that provided detailed product specifications, case studies, and ROI calculators. This allowed industrial users to explore ChargeBlock’s offerings in depth without being overwhelmed by content irrelevant to their needs. The mobile experience was another critical component of the redesign. I adopted a mobile-first design approach, recognizing the increasing importance of mobile traffic, particularly among residential users. The site was streamlined for smaller screens to ensure a seamless experience across all devices. Additionally, I implemented a scalable design system to future-proof the website. This system included reusable elements like typography, color schemes, icons, and layout structures, allowing ChargeBlock to expand its online presence with ease. While the website design was the primary focus, rebranding was equally important in helping ChargeBlock stand out in a competitive market. Although the company’s technology was advanced, its old branding did not reflect this. The challenge was to create a brand identity that showcased ChargeBlock’s cutting-edge solutions while appealing to a broad audience.
My role
My primary task was to overhaul the ChargeBlock website to cater to diverse audiences while optimizing the user experience for mobile devices. I began with a thorough analysis of the existing site and identified key issues: a lack of user segmentation, overly technical content for homeowners, and a poor mobile experience. Armed with this information, I developed a user-centered design strategy that created distinct user journeys for both residential and industrial clients. For residential users, the focus was on simplicity and clarity. I designed wireframes and prototypes that emphasized easy navigation and accessible information. It was essential for homeowners to quickly grasp how ChargeBlock’s products could benefit them, so I prioritized clear messaging and visual aids that highlighted savings, efficiency, and environmental impact. In contrast, industrial clients required deeper, more technical content. To address their needs, I designed pages that provided detailed product specifications, case studies, and ROI calculators. This allowed industrial users to explore ChargeBlock’s offerings in depth without being overwhelmed by content irrelevant to their needs. The mobile experience was another critical component of the redesign. I adopted a mobile-first design approach, recognizing the increasing importance of mobile traffic, particularly among residential users. The site was streamlined for smaller screens to ensure a seamless experience across all devices. Additionally, I implemented a scalable design system to future-proof the website. This system included reusable elements like typography, color schemes, icons, and layout structures, allowing ChargeBlock to expand its online presence with ease. While the website design was the primary focus, rebranding was equally important in helping ChargeBlock stand out in a competitive market. Although the company’s technology was advanced, its old branding did not reflect this. The challenge was to create a brand identity that showcased ChargeBlock’s cutting-edge solutions while appealing to a broad audience.
Brand Identity
When I took on the project to rebrand ChargeBlock, I knew it would be a challenge that required more than just a new logo or color palette. ChargeBlock operates in a highly competitive market—the renewable energy sector—where companies are constantly trying to stand out. My task was to create a brand identity that not only reflected ChargeBlock’s innovative technology but also appealed to a wide audience, from environmentally conscious homeowners to large industrial businesses. One of the first issues I encountered was the difficulty of standing out in such a competitive market. ChargeBlock’s technology was superior, but their visual identity and messaging didn’t reflect that. To solve this, I designed a modern, minimalist logo that symbolized both energy flow and storage, ensuring it was clean and approachable while still hinting at the cutting-edge technology behind the brand. The color palette played a significant role here as well. By combining natural greens and energy blues, I created a balance between sustainability and innovation, helping ChargeBlock differentiate itself visually.
Brand Identity
When I took on the project to rebrand ChargeBlock, I knew it would be a challenge that required more than just a new logo or color palette. ChargeBlock operates in a highly competitive market—the renewable energy sector—where companies are constantly trying to stand out. My task was to create a brand identity that not only reflected ChargeBlock’s innovative technology but also appealed to a wide audience, from environmentally conscious homeowners to large industrial businesses. One of the first issues I encountered was the difficulty of standing out in such a competitive market. ChargeBlock’s technology was superior, but their visual identity and messaging didn’t reflect that. To solve this, I designed a modern, minimalist logo that symbolized both energy flow and storage, ensuring it was clean and approachable while still hinting at the cutting-edge technology behind the brand. The color palette played a significant role here as well. By combining natural greens and energy blues, I created a balance between sustainability and innovation, helping ChargeBlock differentiate itself visually.
Brand Identity
When I took on the project to rebrand ChargeBlock, I knew it would be a challenge that required more than just a new logo or color palette. ChargeBlock operates in a highly competitive market—the renewable energy sector—where companies are constantly trying to stand out. My task was to create a brand identity that not only reflected ChargeBlock’s innovative technology but also appealed to a wide audience, from environmentally conscious homeowners to large industrial businesses. One of the first issues I encountered was the difficulty of standing out in such a competitive market. ChargeBlock’s technology was superior, but their visual identity and messaging didn’t reflect that. To solve this, I designed a modern, minimalist logo that symbolized both energy flow and storage, ensuring it was clean and approachable while still hinting at the cutting-edge technology behind the brand. The color palette played a significant role here as well. By combining natural greens and energy blues, I created a balance between sustainability and innovation, helping ChargeBlock differentiate itself visually.
UX/UI Design
Simultaneously, the UX/UI design of the new website needed to reflect these brand values and cater to the needs of a diverse user base. ChargeBlock serves both B2C (residential) and B2B (industrial) audiences, which required the site to offer tailored content for each group. The website was designed to segment these user groups, with dedicated landing pages providing information relevant to each, whether it be home battery solutions or industrial-scale battery containers. This segmentation helped users quickly find the information they needed, reducing the complexity of navigating the site. At the same time, the overall design maintained simplicity and ease of use. Key features, like an interactive savings calculator, were incorporated into the user experience to allow potential customers to see how ChargeBlock’s solutions could directly benefit them. By providing this practical, real-time value to visitors, the site encouraged deeper engagement and helped drive leads. Mobile optimization was another key component of the UX/UI design. With a growing number of users accessing the site via smartphones, it was essential that the site’s layout remained responsive and that load times were minimized across all devices. This mobile-first approach ensured that the site offered a seamless experience whether accessed on a desktop, tablet, or smartphone, providing ChargeBlock with the flexibility it needed as it expanded its presence in different markets.
UX/UI Design
Simultaneously, the UX/UI design of the new website needed to reflect these brand values and cater to the needs of a diverse user base. ChargeBlock serves both B2C (residential) and B2B (industrial) audiences, which required the site to offer tailored content for each group. The website was designed to segment these user groups, with dedicated landing pages providing information relevant to each, whether it be home battery solutions or industrial-scale battery containers. This segmentation helped users quickly find the information they needed, reducing the complexity of navigating the site. At the same time, the overall design maintained simplicity and ease of use. Key features, like an interactive savings calculator, were incorporated into the user experience to allow potential customers to see how ChargeBlock’s solutions could directly benefit them. By providing this practical, real-time value to visitors, the site encouraged deeper engagement and helped drive leads. Mobile optimization was another key component of the UX/UI design. With a growing number of users accessing the site via smartphones, it was essential that the site’s layout remained responsive and that load times were minimized across all devices. This mobile-first approach ensured that the site offered a seamless experience whether accessed on a desktop, tablet, or smartphone, providing ChargeBlock with the flexibility it needed as it expanded its presence in different markets.
UX/UI Design
Simultaneously, the UX/UI design of the new website needed to reflect these brand values and cater to the needs of a diverse user base. ChargeBlock serves both B2C (residential) and B2B (industrial) audiences, which required the site to offer tailored content for each group. The website was designed to segment these user groups, with dedicated landing pages providing information relevant to each, whether it be home battery solutions or industrial-scale battery containers. This segmentation helped users quickly find the information they needed, reducing the complexity of navigating the site. At the same time, the overall design maintained simplicity and ease of use. Key features, like an interactive savings calculator, were incorporated into the user experience to allow potential customers to see how ChargeBlock’s solutions could directly benefit them. By providing this practical, real-time value to visitors, the site encouraged deeper engagement and helped drive leads. Mobile optimization was another key component of the UX/UI design. With a growing number of users accessing the site via smartphones, it was essential that the site’s layout remained responsive and that load times were minimized across all devices. This mobile-first approach ensured that the site offered a seamless experience whether accessed on a desktop, tablet, or smartphone, providing ChargeBlock with the flexibility it needed as it expanded its presence in different markets.
Design System
As part of ChargeBlock’s rebranding, creating a robust design system was essential not only to maintain visual consistency but also to support the brand’s future growth, especially as its online presence expanded. ChargeBlock had ambitious plans to scale, and the design system had to be adaptable to accommodate this growth without compromising the brand’s identity or user experience. I developed a flexible and scalable design system that could evolve with ChargeBlock as it entered new markets and expanded its product offerings, ensuring that the brand could maintain its impact across all touchpoints. At the core of this system was a carefully curated set of design elements—typography, color schemes, iconography, and imagery—that could be applied consistently across all platforms, from the website to product packaging and marketing materials. These elements were designed to be flexible enough to grow with the brand, allowing ChargeBlock to expand its online presence, launch new products, and enter new markets without needing to overhaul its visual identity.
Design System
As part of ChargeBlock’s rebranding, creating a robust design system was essential not only to maintain visual consistency but also to support the brand’s future growth, especially as its online presence expanded. ChargeBlock had ambitious plans to scale, and the design system had to be adaptable to accommodate this growth without compromising the brand’s identity or user experience. I developed a flexible and scalable design system that could evolve with ChargeBlock as it entered new markets and expanded its product offerings, ensuring that the brand could maintain its impact across all touchpoints. At the core of this system was a carefully curated set of design elements—typography, color schemes, iconography, and imagery—that could be applied consistently across all platforms, from the website to product packaging and marketing materials. These elements were designed to be flexible enough to grow with the brand, allowing ChargeBlock to expand its online presence, launch new products, and enter new markets without needing to overhaul its visual identity.
Design System
As part of ChargeBlock’s rebranding, creating a robust design system was essential not only to maintain visual consistency but also to support the brand’s future growth, especially as its online presence expanded. ChargeBlock had ambitious plans to scale, and the design system had to be adaptable to accommodate this growth without compromising the brand’s identity or user experience. I developed a flexible and scalable design system that could evolve with ChargeBlock as it entered new markets and expanded its product offerings, ensuring that the brand could maintain its impact across all touchpoints. At the core of this system was a carefully curated set of design elements—typography, color schemes, iconography, and imagery—that could be applied consistently across all platforms, from the website to product packaging and marketing materials. These elements were designed to be flexible enough to grow with the brand, allowing ChargeBlock to expand its online presence, launch new products, and enter new markets without needing to overhaul its visual identity.
Website
One of the biggest challenges in redesigning ChargeBlock’s website was the need to serve two distinct audiences: residential customers looking for home battery solutions and large industrial clients seeking energy storage at scale. The site needed to strike a careful balance—being approachable and easy to understand for homeowners while offering enough technical detail for industrial clients. Additionally, as ChargeBlock planned for future growth, the website needed to be flexible and scalable to accommodate future product updates and expansions. In the first iteration of the design, I attempted to create a unified experience for both user groups by using the same flow and content for all visitors. I thought this approach would streamline the design process and create a cohesive experience. However, during user testing, it quickly became clear that this wasn’t working. Homeowners found the technical information overwhelming, while industrial clients felt the content was too shallow and lacked the depth they needed to make informed decisions. It became obvious that we needed to separate these two audiences and tailor the content specifically for each group. An unexpected insight came early in the project: the importance of the savings calculator. Initially, I had included it as a supplementary feature, but after observing how users interacted with it, I realized it was driving significant engagement—especially among residential users. The ability to immediately calculate potential energy savings made the product more tangible and attractive. Based on this feedback, I repositioned the calculator to a more prominent location on the homepage, where it quickly became one of the site’s standout features. Another surprising discovery was the level of mobile engagement. Early on, I had assumed that desktop users would be more engaged, particularly industrial clients who often require access to detailed product specifications. However, user analytics revealed that even many industrial clients were accessing the site via smartphones. This insight highlighted the need for a fully optimized mobile experience.
Website
One of the biggest challenges in redesigning ChargeBlock’s website was the need to serve two distinct audiences: residential customers looking for home battery solutions and large industrial clients seeking energy storage at scale. The site needed to strike a careful balance—being approachable and easy to understand for homeowners while offering enough technical detail for industrial clients. Additionally, as ChargeBlock planned for future growth, the website needed to be flexible and scalable to accommodate future product updates and expansions. In the first iteration of the design, I attempted to create a unified experience for both user groups by using the same flow and content for all visitors. I thought this approach would streamline the design process and create a cohesive experience. However, during user testing, it quickly became clear that this wasn’t working. Homeowners found the technical information overwhelming, while industrial clients felt the content was too shallow and lacked the depth they needed to make informed decisions. It became obvious that we needed to separate these two audiences and tailor the content specifically for each group. An unexpected insight came early in the project: the importance of the savings calculator. Initially, I had included it as a supplementary feature, but after observing how users interacted with it, I realized it was driving significant engagement—especially among residential users. The ability to immediately calculate potential energy savings made the product more tangible and attractive. Based on this feedback, I repositioned the calculator to a more prominent location on the homepage, where it quickly became one of the site’s standout features. Another surprising discovery was the level of mobile engagement. Early on, I had assumed that desktop users would be more engaged, particularly industrial clients who often require access to detailed product specifications. However, user analytics revealed that even many industrial clients were accessing the site via smartphones. This insight highlighted the need for a fully optimized mobile experience.
Website
One of the biggest challenges in redesigning ChargeBlock’s website was the need to serve two distinct audiences: residential customers looking for home battery solutions and large industrial clients seeking energy storage at scale. The site needed to strike a careful balance—being approachable and easy to understand for homeowners while offering enough technical detail for industrial clients. Additionally, as ChargeBlock planned for future growth, the website needed to be flexible and scalable to accommodate future product updates and expansions. In the first iteration of the design, I attempted to create a unified experience for both user groups by using the same flow and content for all visitors. I thought this approach would streamline the design process and create a cohesive experience. However, during user testing, it quickly became clear that this wasn’t working. Homeowners found the technical information overwhelming, while industrial clients felt the content was too shallow and lacked the depth they needed to make informed decisions. It became obvious that we needed to separate these two audiences and tailor the content specifically for each group. An unexpected insight came early in the project: the importance of the savings calculator. Initially, I had included it as a supplementary feature, but after observing how users interacted with it, I realized it was driving significant engagement—especially among residential users. The ability to immediately calculate potential energy savings made the product more tangible and attractive. Based on this feedback, I repositioned the calculator to a more prominent location on the homepage, where it quickly became one of the site’s standout features. Another surprising discovery was the level of mobile engagement. Early on, I had assumed that desktop users would be more engaged, particularly industrial clients who often require access to detailed product specifications. However, user analytics revealed that even many industrial clients were accessing the site via smartphones. This insight highlighted the need for a fully optimized mobile experience.
Evidence
+966%
More website views within one year
60K
Total website visitors in 2024
2021
Founded date
Evidence
+966%
More website views within one year
60K
Total website visitors in 2024
2021
Founded date
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See other projects from the portfolio
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© 2018 — 2024 Desses. All rights reserved
—
VAT: NL002528092B50
—
KVK: 71601112
Ready for lift-off?
contact@desses.co
Feel free to reach out if you want to start a project, collaborate, or simply have a chat.
FRAMER
PARTNER
FRAMER
EXPERT
© 2018 — 2024 Desses. All rights reserved
—
VAT: NL002528092B50
—
KVK: 71601112
Ready for lift-off?
contact@desses.co
Feel free to reach out if you want to start a project, collaborate, or simply have a chat.
FRAMER
PARTNER
FRAMER
EXPERT
© 2018 — 2024 Desses. All rights reserved
VAT: NL002528092B50
KVK: 71601112
Ready for lift-off?
contact@desses.co
Feel free to reach out if you want to start a project, collaborate, or simply have a chat.
FRAMER
PARTNER
FRAMER
EXPERT
© 2018 — 2024 Desses. All rights reserved
—
VAT: NL002528092B50
—
KVK: 71601112