In the FRMWRK project, my role in rebranding and improving the website’s user experience was central to the company’s transformation. I led the rebranding effort, carefully balancing the familiar visual elements that resonated with long-standing clients and employees while introducing a modern and bold design that reflected FRMWRK’s growth and innovative direction. For the website, I focused on enhancing the user experience by integrating the refreshed brand identity into the digital space. This involved creating a streamlined, intuitive interface that conveyed trust and reliability, aligning with the company’s core values. My approach ensured that the updated website not only looked visually cohesive but also provided a seamless and engaging experience for users.