Desses

Game Hero

E-Sports Industry

Game Hero, founded in 2020, is a leading developer of high quality gaming accessories in the Benelux and Germany. Game Hero helps digital athletes perform at their best with the best quality products.

Client

Game Hero

Year

2022

Services

Brand Identity

The challenge

Ever found yourself fumbling with subpar gaming accessories during a critical match? That’s where Game Hero swoops in. Established in 2020, Game Hero is the go-to brand for premium gaming accessories across Benelux and Germany.

Despite their knack for creating superb gear, Game Hero faced a paradox. They were like the superhero without a distinctive emblem on their chest. The arena recognized the might but missed the signature style. They had the substance but not the flash. The mission was clear – carve out a brand identity as powerful as a gamer’s final boss battle.

The solution

First step? Understanding our arena. We dove deep into market research, sizing up competitors and zoning in on our player community. What do they want? What do they dig?

With this treasure trove of data, I orchestrated a brand-new identity for Game Hero. Think of it as switching from a basic skin to a legendary outfit. We rolled out a spanking new logo, embraced bold colors, and opted for a sleek design. Everything about the rebrand screamed innovation, quality, and a dash of swagger — exactly what our gamers wanted.

Deliverables

The rebrand wasn’t just a cosmetic facelift. It was a full-blown strategy. Alongside the edgy logo and vivid visual themes, I formulated brand guidelines that acted like a game walkthrough — ensuring consistency across platforms. Whether it’s our website, social media, packaging, or swag, everything got the Game Hero treatment.

Results

As the dust settled, the results narrated their own success story. Game Hero didn’t just get a makeover; it experienced a brand revolution. Enhanced engagement, heightened brand awareness, and an identity that resonated – the renaissance was complete.

In the end, Game Hero isn’t just a brand; it’s a statement. It’s for the savvy, the skilled, and anyone who takes their gaming seriously. With our new look, we’ve set a high score in the branding game, and we’re just getting started. So, what are you waiting for? Gear up, game on, and become a Game Hero today.