Evolve your

Gaming Experience

Evolve your

Gaming Experience

Game Hero

E-Sports Industry

Game Hero, founded in 2020, is a leading developer of high quality gaming accessories in the Benelux and Germany. Game Hero helps digital athletes perform at their best with the best quality products.

Client

Game Hero

Year

2022

Services

Brand Identity

Game Hero

E-Sports Industry

Game Hero, founded in 2020, is a leading developer of high quality gaming accessories in the Benelux and Germany. Game Hero helps digital athletes perform at their best with the best quality products.

Client

Game Hero

Year

2022

Services

Brand Identity

Game Hero

E-Sports Industry

Game Hero, founded in 2020, is a leading developer of high quality gaming accessories in the Benelux and Germany. Game Hero helps digital athletes perform at their best with the best quality products.

Client

Game Hero

Year

2022

Services

Brand Identity

The challenge

Ever found yourself fumbling with subpar gaming accessories during a critical match? That’s where Game Hero swoops in. Established in 2020, Game Hero is the go-to brand for premium gaming accessories across Benelux and Germany. Despite their knack for creating superb gear, Game Hero faced a paradox. They were like the superhero without a distinctive emblem on their chest. The arena recognized the might but missed the signature style. They had the substance but not the flash. The mission was clear – carve out a brand identity as powerful as a gamer’s final boss battle.

The challenge

Ever found yourself fumbling with subpar gaming accessories during a critical match? That’s where Game Hero swoops in. Established in 2020, Game Hero is the go-to brand for premium gaming accessories across Benelux and Germany. Despite their knack for creating superb gear, Game Hero faced a paradox. They were like the superhero without a distinctive emblem on their chest. The arena recognized the might but missed the signature style. They had the substance but not the flash. The mission was clear – carve out a brand identity as powerful as a gamer’s final boss battle.

The challenge

Ever found yourself fumbling with subpar gaming accessories during a critical match? That’s where Game Hero swoops in. Established in 2020, Game Hero is the go-to brand for premium gaming accessories across Benelux and Germany. Despite their knack for creating superb gear, Game Hero faced a paradox. They were like the superhero without a distinctive emblem on their chest. The arena recognized the might but missed the signature style. They had the substance but not the flash. The mission was clear – carve out a brand identity as powerful as a gamer’s final boss battle.

My role

As Game Hero’s team expanded, I took on the role of directing and developing the brand identity, ensuring it matched the company’s rapid growth and market potential. Game Hero, established in 2020, quickly became known for premium gaming accessories across the Benelux and Germany. However, despite the quality of their products, the brand lacked a distinct, recognizable identity that matched its influence in the gaming community. My mission was to address this gap and create a brand identity as bold and powerful as the gaming accessories they provided.

My role

As Game Hero’s team expanded, I took on the role of directing and developing the brand identity, ensuring it matched the company’s rapid growth and market potential. Game Hero, established in 2020, quickly became known for premium gaming accessories across the Benelux and Germany. However, despite the quality of their products, the brand lacked a distinct, recognizable identity that matched its influence in the gaming community. My mission was to address this gap and create a brand identity as bold and powerful as the gaming accessories they provided.

My role

As Game Hero’s team expanded, I took on the role of directing and developing the brand identity, ensuring it matched the company’s rapid growth and market potential. Game Hero, established in 2020, quickly became known for premium gaming accessories across the Benelux and Germany. However, despite the quality of their products, the brand lacked a distinct, recognizable identity that matched its influence in the gaming community. My mission was to address this gap and create a brand identity as bold and powerful as the gaming accessories they provided.

Transforming market insights into a identity

The rebranding effort began with an in-depth understanding of the market and community. I led extensive market research, identifying key competitors and understanding the desires and preferences of our target audience—gamers. This research laid the foundation for the brand identity we would build, one that was not just innovative but also reflective of the bold, competitive spirit of the gaming world. With this data, I spearheaded the creation of a new brand identity for Game Hero, transforming it from a company with high-quality products into a brand that gamers could identify with. I conceptualized and executed a striking new logo, embraced bold and vibrant colors, and introduced sleek, modern design elements that resonated with our target audience.

Transforming market insights into a identity

The rebranding effort began with an in-depth understanding of the market and community. I led extensive market research, identifying key competitors and understanding the desires and preferences of our target audience—gamers. This research laid the foundation for the brand identity we would build, one that was not just innovative but also reflective of the bold, competitive spirit of the gaming world. With this data, I spearheaded the creation of a new brand identity for Game Hero, transforming it from a company with high-quality products into a brand that gamers could identify with. I conceptualized and executed a striking new logo, embraced bold and vibrant colors, and introduced sleek, modern design elements that resonated with our target audience.

Transforming market insights into a identity

The rebranding effort began with an in-depth understanding of the market and community. I led extensive market research, identifying key competitors and understanding the desires and preferences of our target audience—gamers. This research laid the foundation for the brand identity we would build, one that was not just innovative but also reflective of the bold, competitive spirit of the gaming world. With this data, I spearheaded the creation of a new brand identity for Game Hero, transforming it from a company with high-quality products into a brand that gamers could identify with. I conceptualized and executed a striking new logo, embraced bold and vibrant colors, and introduced sleek, modern design elements that resonated with our target audience.

Consistency and edge in the Game Hero rebrand

The rebrand wasn’t just a cosmetic facelift. It was a full-blown strategy. Alongside the edgy logo and vivid visual themes, I formulated brand guidelines that acted like a game walkthrough — ensuring consistency across platforms. Whether it’s our website, social media, packaging, or swag, everything got the Game Hero treatment.

Consistency and edge in the Game Hero rebrand

The rebrand wasn’t just a cosmetic facelift. It was a full-blown strategy. Alongside the edgy logo and vivid visual themes, I formulated brand guidelines that acted like a game walkthrough — ensuring consistency across platforms. Whether it’s our website, social media, packaging, or swag, everything got the Game Hero treatment.

Consistency and edge in the Game Hero rebrand

The rebrand wasn’t just a cosmetic facelift. It was a full-blown strategy. Alongside the edgy logo and vivid visual themes, I formulated brand guidelines that acted like a game walkthrough — ensuring consistency across platforms. Whether it’s our website, social media, packaging, or swag, everything got the Game Hero treatment.

End Game

As the dust settled, the results narrated their own success story. Game Hero didn’t just get a makeover; it experienced a brand revolution. Enhanced engagement, heightened brand awareness, and an identity that resonated – the renaissance was complete. In the end, Game Hero isn’t just a brand; it’s a statement. It’s for the savvy, the skilled, and anyone who takes their gaming seriously. With our new look, we’ve set a high score in the branding game, and we’re just getting started. So, what are you waiting for? Gear up, game on, and become a Game Hero today.

End Game

As the dust settled, the results narrated their own success story. Game Hero didn’t just get a makeover; it experienced a brand revolution. Enhanced engagement, heightened brand awareness, and an identity that resonated – the renaissance was complete. In the end, Game Hero isn’t just a brand; it’s a statement. It’s for the savvy, the skilled, and anyone who takes their gaming seriously. With our new look, we’ve set a high score in the branding game, and we’re just getting started. So, what are you waiting for? Gear up, game on, and become a Game Hero today.

End Game

As the dust settled, the results narrated their own success story. Game Hero didn’t just get a makeover; it experienced a brand revolution. Enhanced engagement, heightened brand awareness, and an identity that resonated – the renaissance was complete. In the end, Game Hero isn’t just a brand; it’s a statement. It’s for the savvy, the skilled, and anyone who takes their gaming seriously. With our new look, we’ve set a high score in the branding game, and we’re just getting started. So, what are you waiting for? Gear up, game on, and become a Game Hero today.

Game Hero Testimonial

“Oskar has helped us for years with Branding. Happy with his efforts and work he has done for Game Hero.”

Rick van den Ijssel

CEO Game Hero

Game Hero Testimonial

“Oskar has helped us for years with Branding. Happy with his efforts and work he has done for Game Hero.”

Rick van den Ijssel

CEO Game Hero

Game Hero Testimonial

“Oskar has helped us for years with Branding. Happy with his efforts and work he has done for Game Hero.”

Rick van den Ijssel

CEO Game Hero

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